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The partnership includes a variety of activations ahead of the film’s release on June 26.
May 27, 2026
By: Lianna Albrizio
Ulta Beauty has forged an exclusive partnership with DC Studios’ feature film, Supergirl, from Warner Bros. Pictures.
The integrated campaign features Milly Alcock, starring in the dual role of Supergirl/Kara Zor-El, and celebrates the film’s central message of self-discovery and personal empowerment through beauty.
“Supergirl’s story is all about rewriting the rules, discovering who you are, and owning it unapologetically,” said Alcock. “I love that Ulta Beauty gives people the freedom to experiment, embrace their most authentic self, and unleash their inner rebel. I’m so excited to team up for this campaign because I hope we can empower everyone everywhere to rock their look and find their power all summer long.”
The partnership includes a variety of activations ahead of the film’s June 26 release.
A promotional campaign spot running on social media, streaming, linear TV and cinema this summer features Alcock. The campaign will also feature immersive in-store experiences at select Ulta Beauty retail stores in New York, Los Angeles, Chicago and Dallas.
An exclusive digital buying guide will feature a lineup of products centered around three signature beauty looks inspired by Supergirl’s journey.
“Our partnership with Supergirl connects Ulta Beauty to one of this year’s biggest cultural moments, while empowering our guests to express themselves boldly through beauty,” said Kelly Mahoney, chief marketing officer, Ulta Beauty. “This summer, we’re showing up in-store, on-screen, and through in-person events in a way that’s unmistakably Ulta Beauty – bringing together brands across our unparalleled assortment to inspire our guests to create their own version of Krypton’s rebel girl beauty.”
Fans can visit Ulta.com to shop Supergirl-inspired looks featuring Ulta Beauty Collection and brand collaborations from Joico, OPI and Sol de Janeiro. Beauty enthusiasts can also purchase limited-edition animated Supergirl x Ulta Beauty digital gift cards, exclusively at Ulta.com, while supplies last.
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